Bringing city traffic into focus
Telraam’s AI-powered, privacy-first traffic counters turn ordinary streets into sources of rich mobility insights—tracking cars, bikes, pedestrians, and more. With real-time dashboards and open data integration, Telraam empowers communities and policymakers to design safer, smarter, and more sustainable urban spaces.
To extend this vision beyond the living room window, we created a rugged industrial version of their device. Built to withstand dust, water, and extreme conditions, it’s designed for use on outdoor environments, ensuring that reliable mobility data can be captured wherever it’s needed most.
We focused on clarity, durability, and sustainability. A transparent front invites people to literally peek inside the device, making its function tangible and demystifying the technology at work. The LED indicator shines through the Telraam logo, turning a simple status light into a subtle brand detail. By limiting the casing to just three materials, and clearly marking each for recycling, we designed not only for resilience in use but also for responsibility at end-of-life. The result is a product that tells the same story it helps to measure: a commitment to smarter, more sustainable cities.
Client: Telraam
Year: 2024
Discipline: Product design, Electronics, Manufacturing
Design: Mathias De Winter
Visualisations: Selma Pašalić